Social Media for the Golf Industry

Golf has a reputation for being an old-school game.

No longer!

Anyone in the industry – from equipment manufacturers, to golf course owners, to teaching professionals, to clothing designers need to be socially-savvy and have the ability to reach out to new consumers to be profitable.

Here is the first few slides of a presentation I’ve built called Social Media for the Golf Industry. 

The full presentation is available if you’re interested in hearing more.

I’m more than happy to help you, your company, or your golf course with its digital and social communications.

Feel free to contact me at adam@adamstanley.ca or follow me on Twitter: @adam_stanley.

PGA of Canada Launches New Mobile App

The PGA of Canada launched its new mobile app for iPhone, iPad and Android devices Wednesday.

It’s a free app that is available to download immediately on the iTunes and Google Play stores. It allows for both members and fans to interact with PGA of Canada pros, its news, and social media streams.

It’s fairly simple to use and literally puts everything related to PGA of Canada in the palm of your hand – which is exactly what a mobile app should do.

“The new PGA of Canada mobile app is an exciting communications tool designed for association members and fans of the game alike to stay more in-touch with golf in Canada,” the PGA of Canada’s CEO Gary Bernard said.

If I had to critique one aspect of the app, it would be that when reading a full news article, it takes you away from the mobile experience to the main PGA of Canada website – which is not optimized for mobile, so the user experience is a little off.

That said, it does feature a ton of information for its users. The PGA of Canada “Find a Pro” search tool, and the live scoring from PGA of Canada national championships are great additions. I’m sure PGA of Canada members appreciate the members-only section as well.

The app was developed by Apps Developer DOT Ca Inc. in Edmonton.

See below for a few screen shots from the app.

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Steph & Adam’s Niagara-on-the-Lake getaway

Often people think the only way to “get away from it all” is to venture into far-off lands for lengthy periods of time, escape the addiction that is our electronic devices and live like nomads. Turns out – at least for the twentysomething “adventurers” we are – all you need for some downtime is often in your own backyard – of your province.

We all know Niagara Falls. No matter where you’re from, you have some semblance of what this one of the Seven Wonders of the World looks like and how fascinating and impressive it is. And it is!

But drive a mere half hour east, and you’ll get away from (most) fannypack-wearing, camera-slinging, casino-loving tourists and enter a true summer paradise where sun and sand meet and the people are as smiley as they are generous.

And who wouldn’t be happy in Niagara-on-the-Lake (NOTL)? Residents and visitors alike find themselves surrounded by sun, (tons of) great wine, a vast and beautiful lake, clean atmosphere and, albeit a lack of stoplights at Queen St. intersections, no traffic.

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Niagara Falls is a destination, but NOTL is an experience. It’s world-renowned for its natural beauty – the town maps proclaim NOTL as “North America’s Prettiest Town” – its historic sites, and, of course, its wine.

Planning a trip to the region should begin in the many small towns in surrounding areas just outside NOTL. With so much to offer visitors, it’s a good opportunity for one to literally whet their palette with the region’s fine offerings.

We made a point to stop at a handful of vineyards along the Beamsville Bench, in Jordan, Grimsby, Lincoln and Beamsville, Ontario – about 40 minutes from NOTL.

Our first stop was beautiful family-owned Fielding Estates Winery. Fielding has a sprawling property with a new and modern wine tasting and retail building that’s been home to many events on its expansive front lawn overlooking the vineyard. Fielding’s friendly staff, impeccable facilities and great selection of gifts and accessories all complement its fantastic wine selection. While sampling ice wine, estate-bottled Riesling, Gewürztraminer and Chardonnay, we sat on the balcony overlooking its entire property and enjoyed panorama vistas of Lake Ontario. We could not have started off our trip better!

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From Fielding, we drove 150 metres down the road to the home of Mike Weir Wine. Weir, the famous Canadian golfer, has been in the wine business since the mid-2000s, with 100 per cent of the company’s profits going toward his childrens’ charity. The facility will be open in spring 2014 –but we got a sneak peek.

Mike Weir Wine’s new retail area, projected to open to the public in October 2013, will have a balcony that overlooks its vineyard and the lake in the distance. It will also hold a gallery filled with artifacts and memorabilia from Weir’s PGA Tour wins, including his 2003 Masters victory, and appearance at the 2007 President’s Cup in Montreal. The company’s knowledgeable and outgoing winemaker said it is mostly known for its Riesling, having won the 2011 White Wine of the Year in Canada.

Prior to arriving at Stoney Ridge Estate Winery, we made a point to pop into Upper Canada Cheese, famous for it’s Gold Label cheese and Guernsey cow products. Every one of its delicious cheese varieties is sourced from local dairy is made in its on-site facility. It should be ideally paired with some local wine!

Stoney Ridge, itself, is a gorgeous, small vineyard with the most finely manicured gardens in the region. It offers many areas for patrons to enjoy a glass of wine and a cheese plate amongst the rosebushes, lilies, arbors and vines. The knowledgeable and generous staff at Stoney Ridge made our quick visit one to remember.

From the Beamsville Bench, we travelled east along the QEW and the Escarpment to the lovely Niagara-on-the-Lake, where we would tour around in the perfect 25-degree sun before settling in at a local B&B.

With a population of about 15,400 – a quarter of which is retirees – it was immediately evident that NOTL was a popular destination in the summer months, particularly for those who live right across the border in nearby Buffalo or Rochester. And with so much to do, outside of just grape guzzling, it’s clear why that is.

Horseback riding, eating, golfing, picnicking, sightseeing, shopping, touring Fort George, cycling, and live music are just some of the many activities offered outside the vineyards – many of which we gladly partook in.

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For example, the Niagara-on-the-Lake golf course is right in the downtown core, and was a mere five minute drive from our B&B. It’s located along the shores of Lake Ontario, and provides some stunning views. The course is the oldest in North America still in its original location, and was ranked No. 9 in Golf Digest’sranking of the best nine-hole courses in the world.

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Not being from the region, it was the diversity, variety and complexity of the region’s wineries was what really grabbed our attention and turned us into the tasting connoisseurs we now proudly claim to be (note: the term ‘connoisseurs’ is used loosely).

From the twilight tour at Trius by Hillebrand where we learned what goes into making a world-famous sparkling wine (‘Brut’), to understanding why rosebushes are planted to save the crops at Pillitteri Estates, to discovering building architecture is influenced by a barn at Jackson-Triggs, and to realizing the gunshot noises were actually just animal deterrents, our biggest takeaway was that winemaking is both an art and a science.

Getting away from it all doesn’t have to mean boarding a plane for the furthest exotic destination. As we experienced, taking a moment to breathe and relax outside the city and refueling with good food, great wine, friendly hospitality and fun activities is sometimes all you need.

And Niagara-on-the-Lake was the perfect place to do it.

For more photos from our trip, please click here.

Grading the 2013 Majors

As Jason Dufner putted out for a two-stroke victory at the PGA Championship over Jim Furyk, so completed another year of majors in professional golf.

Rory McIlroy and Tiger Woods were winless, some of golf’s best got a monkey of their backs, and a Hall-of-Famer added another trophy to his expanding closet.

With 241 days left until the 2014 Masters (insert sad face here), here are my grades for the 2013 major championships.

THE MASTERS: A+

Does the season opener ever disappoint? Although one can argue that it was a fairly pedestrian championship until the back nine, but that’s the old adage. The Masters never begins until the back nine on Sunday. The shot-making from Angel Cabrera and eventual winner Adam Scott was wonderful, as was the pure passion that was exuded by Scott when he nailed two putts – one for the win, and one to essentially force a playoff with Cabrera. C’mon Aussie, indeed.

Tiger Woods and Rory McIlroy were basically non-factors. McIlroy was undone by a Saturday 79, and although Woods shots three rounds of 70, his second round 73 was his downfall and lead to a T4. McIlroy finished T25.

Mike Weir was the lone Canadian to participate and despite an opening round even par 72, he shot 79 on Friday and missed the cut.

THE U.S. OPEN: B+

The leaderboard was stacked, and the story of the week was the course (of course) come Sunday. Many thought that Phil Mickelson would finally get his U.S. Open championship victory, but it turned out to be his sixth runner-up finish after a Sunday 74. Englishman Justin Rose – who missed his first 21 cuts after turning pro – emerged victorious by two shots over Mickelson and Aussie Jason Day (who just keeps popping up on major championship leaderboards). Rose joined Adam Scott as another 32-year-old major champion for the year. There were few fireworks, but the USGA set up the venerable Merion GC in perfect U.S. Open condition.

(via Adam Sarson)

Tiger Woods and Rory McIlroy were basically non-factors at Merion. They basically shot identical tournament rounds, and Woods eventually clipped McIlroy by one shot to finish T32 (13-over) to the wunderkind’s T41 (14-over).

There were five(!) Canadians who played in the U.S. Open, thanks to making it through final qualifying tournaments. Only full-time PGA Tour members Mike Weir (+12, T28) and David Hearn (+11, T21) made the cut – and Weir actually held a share of the lead early in the week – but it was a good experience for fellow Canucks Ryan Yip, Mackenzie Hughes, and Adam Hadwin, who are currently dabbling on various mini-tours. Hughes, Hadwin, Weir, and Hearn even played a practice round together Tuesday of tournament week.

THE OPEN CHAMPIONSHIP: A

“Momentum” was the word of this championship. It was all happening. And for us in North America, it all happened over breakfast. There is a rare feeling as good as watching professional sports over the first meal of the day. That aside, it was a juicy championship that could have had a handful of different guys eventually winning. Alas, it was Phil Mickelson (of all people) who ended up taking the Claret Jug. Most thought that the British Open would be the lone major that would elude Mickelson when all was said and done, but he rolled in a bending 15-foot putt for birdie on the 18th and the tournament was over in a flash. It seemed like it was truly anyone’s tournament for most of the day, and then in approximately 20 minutes, it was all over.

Tiger Woods had a realistic chance to win this one, but struggled over the weekend – especially on Sunday (what else is new?) – and ended up T6, five strokes back. Rory McIlroy shot 79>75 to miss the cut.

Graham DeLaet was the lone Canadian in the field. He was a last-minute addition due to some reshuffling of players because of world rankings. It was his first major championship, and he played all four rounds – making the cut with shots to spare – and relished the experience. It was nice to see, but after playing the “extra” rounds of golf that DeLaet didn’t plan for, he was fatigued during the Canadian Open and ended up missing the cut at Glen Abbey.

THE PGA CHAMPIONSHIP: B

Personally, I thought there would be more fireworks on Sunday, considering the names in the mix. Keegan Bradley got off to such a quick start, and I thought that had opened the door for one of the guys who started a few shots behind – Rory McIlroy in particular – to go out and shoot a low number like 65 and really put the pressure on the leaders. It didn’t pan out that way, and Jason Dufner deadpanned his way to the Wanamaker Trophy. Absolutely nothing against Dufner. He’s fun to watch, he’s got a great swing, and is a fine student of the game who will likely win more than one major, but like I said, I thought there would be more excitement considering who was in the mix. Dufner got the job done though, and that’s all that matters. Like he said in his post-round press conference, “my name will always be on this trophy. And no one can take that away from me.”

(via Golf Digest)

Tiger Woods was essentially a non-factor at Oak Hill. Perhaps he struggled to get used to the speed of the greens (another classic Tiger response) but he also was hitting his driver poorly. That was not going to lead to any sort of success considering the length of the rough. He finished T40. McIlroy on the other hand, had his first top-10 at a major for 2013. He got it to 3-under and finished T8.

Graham DeLaet and David Hearn both played in the PGA Championship. DeLaet courtesy of his world ranking, and Hearn made it in as first alternate. Hearn was in second place after day one, but just couldn’t get anything else going the rest of the week. He finished T47, while DeLaet missed the cut. Both will now look towards the FedEx Cup playoffs. DeLaet also has an outside chance of making the President’s Cup team.

LOOKING AHEAD

Predictions are pointless in golf, but if I had to pick winners of the 2014 major championships right now I would say:

The Masters: Brandt Snedeker

U.S. Open: Rickie Fowler

British Open: Adam Scott

PGA Championship: Tiger Woods

Bob Weeks wins the 2013 Dick Grimm Award

The Golf Journalists Association of Canada is proud to announce that Bob Weeks is the 2013 recipient of the Dick Grimm Award.

The Dick Grimm Award alternates recipients each year between members of the Canadian golf media and someone from the Canadian golf industry who have made a significant contribution to Canadian golf.

Weeks (or, “Weeksy”) has been with SCOREGolf Magazine since 1987 and held the position of editor from 1993 to 2012. He is currently vice president of content and editorial director for all SCOREGolf Media Properties.

Throughout Weeks’ career, he has become one of the most recognizable and respected people in Canadian golf. Recently, the National Post named him the fifth-most influential person in the Canadian golf industry.

He may be most known for his work on television as the host of SCOREGolf TV, and the golf analyst for TSN, which sees him travel to all of the major championships, along with the top Canadian tournaments each year.

For 15 years Weeks was also the co-host of Fairways, a weekly radio program heard in Southwestern Ontario on The FAN 590.

He continues to appear on the radio today, as the host of SCOREGolf Radio, a daily 90-second golf radio program syndicated by TSN Radio in over 40 markets across Canada.

Weeks is also an award-winning writer. Besides contributing regular columns and blogs for scoregolf.com, he has also written for countless international publications including Golf Digest and GOLF Magazine, plus penned four books including The World’s Greatest Golf Courses.

Weeks lives in Toronto with his son Chris, and is a member at the Weston Golf and Country Club.

Golf Journalists Association of Canada: 2013 Award Winners Announced

From the most pressing issues in Canadian golf news, to thought-provoking profiles, and jealously inducing travel logs, the best in Canadian golf writing and photography was showcased Monday evening at Burlington Golf and Country Club.

Each year the Golf Journalists Association of Canada (GJAC) holds its annual general meeting and awards banquet in conjunction with the RBC Canadian Open, which this year happens at the venerable Glen Abbey Golf Course in Oakville, Ont.

First, second, and third prizes were handed out in the following categories: Travel, Feature/Profile, Editorial/Column, and News. Three prizes for Photography were also awarded.

The big winner of the night was Rick Drennan, as he took home three separate prizes. A third place in the Feature/Profile category for his story on the greying of golf, another third place in the Editorial/Column category for a story on Ledgeview Golf Course in Abbotsford, B.C., and finally, a first place in the News category on his story on promoting Canada. All Drennan’s stories appeared in Pro Shop Magazine.

Jason Logan, editor of SCOREGolf won first prize in the Feature/Profile category for his in-depth story on the curious case of Derek Gillespie, the winner of Big Break PEI and current PGA Tour Canada member who survived a terrible car accident a few years ago.

Tim Baines from the Ottawa Sun was the runner up in that category on his fun profile of what it was like to play a round in Ottawa with rock legend Alice Cooper.

Jon McCarthy was also multiple award winner, taking first place in the Travel category with his tale of playing golf along the English countryside and managing to attend a wedding in the process. He took second place in the Editorial/Column category with his story asking if Sergio Garcia is finally ready to win.

Bernard Brault dominated the photography category. The Montreal-based photographer took home first and second place with photos of Lydia Ko at the CN Women’s Open.

Finally, SCOREGolf TV producer Brian Bileski took home the inaugural Stanley Thompson Society media award for his fine television package on the architect’s legacy.

Here is a complete list of the 2013 winners:

CATEGORY: TRAVEL

First place: Jon McCarthy | Story: Links, Drinks, & Hijinks | The Toronto Sun

Second place: Guy Nicholson | Story: Find the Missing Links | The Globe & Mail

Third place: Ted McIntyre | Story: Mississippi Yearning | Golf Scene 

CATEGORY: FEATURE/PROFILE

First place: Jason Logan | Story: Die Hard: Derek Gillespie | SCOREGolf

Second place: Tim Baines | Story: Nice Putt, Alice | The Ottawa Sun

Third place: Rick Drennan | Story: The Greying of Golf | Pro Shop Magazine

CATEGORY: EDITORIAL/COLUMN

First place: Ross MacDonald | Story: Looking for Members | Pro Shop Magazine

Second place: Jon McCarthy | Story: Is Sergio Finally Ready to Win? | The Toronto Sun

Third place: Rick Drennan | Story: Making Do is the Ledgeview Motto | Pro Shop Magazine

CATEGORY: NEWS

First place: Rick Drennan | Story: Let’s Promote Canada Eh! | Pro Shop Magazine

Second place: Peter Robinson | Story: Uncertainty Surrounds Canadian Women’s Open | CBC.ca

Third place: Rick Young | Story: Lorne Rubenstein’s Moe & Me | SCOREGolf.com

CATEGORY: PHOTOGRAPHY

First place: Bernard Brault | Lydia Ko at CN Women’s Open soaked by water

Second place: Bernard Brault | Lydia Ko first shot at CN Women’s Open

Third place: Jeff Lancaster | Glen Abbey in the fall, and Highlands Links

Final field announced for RBC Canadian Open

Golf Canada and RBC announced late Friday the final field who will tee it up next week at the venerable Glen Abbey Golf Course in Oakville, Ont. for the RBC Canadian Open.

In the field will be the usual line-up of RBC-sponsored athletes – who bring a new level of star power to the Canadian Open field – along with 15 Canadian golfers, and a smattering of 2013 PGA Tour winners.

Glen Abbey (via: PGA Tour/Getty)
Glen Abbey (via: PGA Tour/Getty)

A handful will be coming across the pond from the British Open, but in recent years, RBC had a private charter bring many of the competitors in the third major of the year over to Canada which helped to elevate some of the travel worries.

It’s hard to forget last year when Ernie Els said in his victory speech at the British Open that he was “supposed to go to Canada but (he) might blow that whole thing off.” He meant the charter – he arrived a day later, Claret Jug in tow – but it was still nerve-wracking for tournament organizers.

Ernie Els, 2012 Canadian Open
Ernie Els, 2012 Canadian Open

As mentioned, the field is highlighted by a few of the big names who are sponsored by RBC, including Graeme McDowell, Brandt Snedeker, Luke Donald, Els, Matt Kuchar, Hunter Mahan, and Jim Furyk.

Golf Canada and RBC have also brought Masters champions Bubba Watson (whose wife Angie’s parents live just north of Toronto) and Charl Schwartzel, along with long-hitting Dustin Johnson to Glen Abbey.

2013 PGA Tour winners Sang-Moon Bae, Billy Horschel, Brian Gay, Boo Weekley, Derek Ernst, and John Merrick will also be in the field.

Current Golf Canada national team members Corey Conners and Adam Svensson were granted exemptions. I wrote a story on Svensson after playing with him at the Golf Canada national team media earlier this here.

Many other Golf Canada team members will also be teeing it up at the Monday qualifier at Heron Point including Chris Hemmerich, Matthew Scobie, Justin Shin, Garrett Rank, and Eric Banks.

Finally, the Golf Canada Foundation will be putting on its first ever charity pro-am in support of the foundation – also happening Monday. The field includes NHL stars both past and present, TV personalities, and Olympic athletes, along with many of the Canadian golfers who are already in the field.

A full list of Canadians in the field is below.

Tickets for the RBC Canadian Open are on sale now here. Anyone under the age of 17 is FREE with a paying adult. 

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The Tale of a Tweet

Monday began as most do for me – this summer at least – I was up early scouring the web for golf stories for SCOREGolf. I write its eNewsletter twice a week.

The day before, Phil Mickelson had won the Scottish Open, the final European Tour tune-up before this week’s British Open. It was newsworthy, and I was looking for an appropriate, local story.

The thing with the British papers is that you can always count on them for fun headlines. For example, the one from the Daily Mail that I ended up clicking on said: “Phil Mickelson Almost Blows Scottish Open, and Then Drops Trophy.”

What I stumbled on started a Twitter firestorm later in the day.

I thought the photo was funny, and I sent out a Tweet (see above). Somehow it was retweeted by Geoff Shackelford, a prominent blogger and contributing writer for Golf Digest and Golf World. From there it was picked up by the following outlets:

I always thought that my debut on Mashable would be for a grandiose advertising campaign, but alas, it was a tweet.

As I said in a follow-up tweet later in the day, I got my 15 seconds of internet fame and it was fun. However, as my colleague Jeff Brooke noted, “You could write an NNA winner and nobody would notice. But tweet a funny picture of Phil and you’re a star!”

Such is the media these days.