Today’s Touch: Mid-week Musings

“Speed Golf” is not just a new initiative launched by the USGA in order to quicken pace-of-play. No, it’s a formal way that some people choose to play golf. There’s a video from last year of a guy who broke 70 at Bandon Dunes in 54 minutes(!) it is a wild, engaging ride through a full 18-hole round sped up to under three minutes.

The World Speed Golf Championships will air on April 13 (the Saturday of The Masters) on CBS.

According to GolfWRX, “the rules of speed golf are basically the same as regular golf except you are allowed to putt with the flagstick in the hole to save time, and lost balls or out-of-bounds balls are treated more or less as lateral hazards.”

Check out the video below. I’m out of breath just thinking about it.

Another story that has been making its way around the media – not just golf media, but all media – is the one of a golfer at Annbriar Golf Club, just southeast of St. Louis. It’s a pretty crazy. Mark Mihal, who is your average 43-year-old mortgage broker (lucky him, playing golf in the middle of the day on a Tuesday) had nearly completed his round when, on the 14th hole, he tumbled into a sink hole that was about 18 feet deep. He suffered some cuts and bruises and a separated shoulder, but was otherwise ok.

He climbed a ladder to escape, and the story quickly hit the web, as Mihal’s wife wrote a blog post all about the accident. That can be found here, and the Associated Press story on the whole incident can be found here.

Gives a whole new meaning to hole-in-one (or is it one-in-hole?)

Branding has never been more important to companies and individuals than it is right now. Golf Digest’s style guru Marty Hackel raises an intriguing point about “team style” in a post for Golf Digest.

The outfits worn by Jason Day, Sergio Garcia, Dustin Johnson, and Justin Rose at last weekend’s WGC-Cadillac Championship were an extension of TaylorMade’s “#IER campaign” (launching the RocketBallz Stage 2 lineup of woods and hybrids) and a perfect example of a brand extending from online to offline. A full 360-degree campaign.

But was it a fashion faux-pas?

This isn’t a high school tournament (or a Ryder Cup, for that matter) so seeing guys wearing matching outfits was a little odd. However, the pieces themselves are all made by adidas, and the guys wearing the items are athletes so there were no worries about an ill fit. You can’t knock TaylorMade’s branding decision to bring the campaign full circle. TaylorMade is one of the more aggressive golf advertisers, but given its most recent earnings report, it’s working.

Source: Golf Digest (Getty Images)
Source: Golf Digest (Getty Images)

Tweet of the Day with respect to the new Pope from ScoreGolf’s Jason Logan:


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