Ben Crane is quickly becoming one of the most interesting men on the PGA Tour.

On the golf course, he’s a seven-time winner around the world – most recently in 2011 – but he is known more so for his pace-of-play (see: slow).

Off the golf course though, Crane is incredibly personable, engaging, and a social media wizard.

He’s got nearly 11,000 fans on Facebook, and has amassed over 14 million views of his YouTube channel thanks to his video series Slow Play Life (where he pokes fun at his on slow play tendencies) and the two Golf Boys videos (where he stars in music videos with fellow PGA Tour pros Bubba Watson, Rickie Fowler, and Hunter Mahan).

Yesterday evening though, Crane took to Twitter – where he has 100,000 followers – and ran a contest.

The prize? An opportunity to caddie for him during the Pro-Am of the HP Byron Nelson Championship, taking place this week in Irving, Texas.

He sent out the following tweet at 7:30 p.m., and the responses started flooding in:

It was simple enough, and he incorporated a hashtag to track entrants:

He explained the rules:

And then he let the contest run on Twitter for two hours before closing it:

He ended up choosing a recent college graduate, Morgan Johnson, whose birthday is today. Crane says that he thought choosing him would “make a good birthday present”

Although many on Tour – and in the media – harp on Crane for his slow play, it’s hard to say the way he interacts with fans isn’t one of the best by a professional athlete, let alone a professional golfer.