Fun from FootJoy

FootJoy, arguably the No. 1 shoe in golf, has once again provided golfers with a cool customization option.

This time, for its crossover kicks – the Contour Casual.

End product! (H/T to my friend Phil Stevens, a Brit, for the design inspiration)
End product! (H/T to my friend Phil, a Brit, for the design inspiration)

The industry-leading shoe customization program called MyJoys – where golfers can design his or her own pair of FootJoy shoes – added the Contour Casual on Monday.

The Contour Casual is ranked as the No. 1 spikeless golf shoe according to the April Golf Datatech survey, and trails only another FootJoy model – the cleated Contour Series – in total overall golf shoe sales.

Being available in the MyJoys program will allow the Contour Casual to deliver 1.6 million(!) possible customization options through four different areas that can be colourized.

Golfers can add colours, animal prints, patent leathers, or even custom logos to his or her designs.

The best part of the MyJoys program in my opinion is the simplicity. The online application makes the experience seamless, and that is definitely needed in any app. A tip of the cap to FootJoy for recognizing this. As golfers experiment with different colour combinations, logos, etc, the shoe preview happens automatically. A great feature.

Check out the design that I created below.

If you’re interested in designing your own pair of the new Contour Casuals, or interested in the MyJoys program, click here.

FootJoy Canada is also running a contest this week only that is integrated with Facebook and Twitter. More details here.


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