FootJoy has been making high quality goods for golfers, and only golfers, since 1857. They got into the golf footwear business in 1910, and over a hundred years later, the brand is still making clothes and accessories for that one sport. It’s working well, says Canadian director of marketing for FootJoy Lesley Hawkins.
“Everything is designed for golf. It’s what we do, and it’s all we do,” explains Hawkins.
For 2014, FootJoy has evolved all of its product offerings to meet the demands of the players for which it markets itself towards.
Using hi-tech fabrics and materials, adding in a splash of colour that is in line with current trends and styles, and recognizing what golfers need, FootJoy has once again raised the bar.
The new FootJoy Tour Compression sock has built-in arch support in key stress areas that increases circulation, thereby aiding in the elimination of foot fatigue and swelling. The newest offering in FootJoy’s sock lineup features moisture wicking technology for a cool and comfortable fit.
For 2014 FootJoy will introduce the FJ Spectrum. The Spectrum will feature cabretta leather giving golfers a performance feel and a microfiber back with breathable mesh across the knuckles, giving it a consistent and comfortable fit. The big differentiator for the Spectrum is that it’s available in, well, a spectrum of colours: six for men (red, orange, light blue, grape, lime and grey) and six for women (pink, red, orange, light blue, lime and grape).
FootJoy has also re-engineered both the RainGrip and WinterSof gloves to help Canadian golfers extend their golf seasons as long as possible. The WinterSof’s key feature is the insulating fleece back and double-knit cuffs that will help keep your hands warm throughout the round. The RainGrip gloves have a grip-suede palm and FootJoy’s patented QuikDry knick back.
There are four new collections for FootJoy’s 2014 lineup, inspired by some of Canada’s trendiest places.
The Mount Royal collection features a bright marine blue and black with turquoise accents. The Robson Collection was inspired by the trends of Europe, with muted shades of lavender and mint. Castlemore, the most traditional of the four collections, is grounded in navy with pops of yellow, and finally the most contemporary, the Yorkville Collection, takes hot pink and pairs it with charcoal grey.
To accompany the polo shirts, FootJoy has also introduced some fun pieces and expanded the line to fulfill the lifestyle needs of golfers. For example, in 2014 you’ll see button-down oxfords and t-shirts with performance fabrics for the first time.
Expanding on FootJoy’s Tour XP lineup that was launched this fall, FootJoy will introduce a new rainwear category in 2014 called the HydroLite. It’s designed to protect golfers from wet conditions on warmer days, and is claimed to be the lightest rainwear ever produced by the brand.
It wouldn’t be a FootJoy product launch without mentioning the product it’s most known for: footwear.
2014 is set to be a strong year for the number one shoe in golf. It’s expanding on its current product offering, plus introducing a new lineup of kicks for golfers.
First, the new stuff.
The DryJoys Casual is an extension of the DryJoys footwear line for what FootJoy calls the “ultimate on/off course experience.” It’s a new category for the brand that offers superior feel and stability, available in six styles for men (white, driftwood, brown, black, grey and red, and white and lime).
FootJoy has also introduced a new shoe in its Superlites category called the Superlite CT. It has an athletic mesh upper and features a fine-tune foam outsole which gives golfers superior comfort. It’ll be offered in three colours for 2014: light grey with black and lime, dark grey with black and red, and white with grey and blue.
The M:Project was introduced in 2013 and was extremely well-received by consumers. The shoe remains the same for 2014, but there will be two new colour options: grey with white (in the cleated version) and white with blue (in the spikeless version).
Finally, the highly popular XPS-1 has been added to FootJoy’s customization program called MyJoys. There will be three areas of customizable colour for the shoe.