Last year I wrote a blog post praising Mizuno’s “Play Famously” campaign.
It was smart, intriguing and offered a fabulous prize to its 12 winners (clubs, clothing, travel, golf, etc).
But, it wasn’t available to Canadians.
That’s all changed for 2014. Canadian golfers are now eligible to enter for a chance to win one of the 12 spots on “Team JPX.”
Mizuno launched the second year of Play Famously on Tuesday and it runs until July 11, 2014. The product in the spotlight this year is the new JPX-EZ line up.
The first two members of Team JPX will be selected through a casting-call-format submission campaign conducted by GolfWRX, and unveiled through a national print advertising campaign and video content featured in leading golf magazines and websites.
The remaining 10 “at-large” spot will be selected through an online contest at www.playfamously.com.
In 2013, more than 6,000 golfers submitted entries.
The contest itself hasn’t changed much year-over-year, but I didn’t think it needed to. Mizuno remains an underrated brand in golf, but one that should be taken seriously by consumers. For example, it had five different irons earn ‘gold’ in the recent Golf Digest Hot List ranking, the lone company to do so.
According to Mizuno —
If you’re interested in entering, Mizuno is “seeking golfers that not only exhibit an insatiable appetite for game-improvement, but who have found there is more to the game than just what’s on the scorecard.”
“Entrants are encouraged to provide their feedback on the new game-improvement irons along with their submission of a short essay, photos and/or videos that demonstrate their passion for golf and a specific challenge that golf has helped, or is helping them overcome in their lives.”