Curling is one of Canada’s most-played winter activities, and with good reason.

Canada has been dominating on the world stage over the last few Olympics, too, and behind those gold-medal winners is Goldline Curling, a Canadian company set to celebrate its 50th anniversary.

“I remember 25 years ago I would have given my right arm to promote the game on television,” Mr. Flowers says. “Today, for the most part, curlers are attractive and exciting to watch. People are watching. When you have that many eyes on curlers, you want to make sure they’re wearing your product.”

According to a report by Yahoo in February, only the hockey finals clipped the curling finals at the Olympics in terms of viewership.

You can read the whole story in The Globe & Mail.