Since when? Well, since last Sunday I guess.
Arguably the best commercial from Sunday’s
Brand Bowl Super Bowl is Chrysler’s “Imported from Detroit” spot (Agency: Wieden + Kennedy) featuring Eminem driving through town in the new Chrysler 200 with the guitar riff of ‘Lose Yourself’ playing in the background. See for yourself here, and let me know what you think –
Not two quarters earlier, I had just seen Slim Shady appear in claymation, this time for Brisk Ice Tea. For one, I didn’t even think Brisk still made advertisements, let alone use their tagline “That’s Brisk Baby.” While on the topic, I didn’t even know people used claymation anymore! But again, see for yourself and let me know what you think –
The overwhelming “winner” though, from publications such as Advertising Age, etc, was Volkswagen’s spot featuring the little Darth Vader. I didn’t think this ad had enough of what the Chrysler spot had as far as impactful copy, creative visuals, and vivid storytelling, but the kid is pretty cute –
(It also has over 27 million views on YouTube. I guess someone likes it)