Approximately two years to the day after the launch of Team Titleist in Canada, Titleist has launched a social experience within the Team Titleist community called #MyTitleist.
Although it’s been in beta testing since last year, it soft-launched this week will a full roll out expected during Masters week.
It’s a digital experience available on both desktop and mobile and although both are visually clean, I’d argue the mobile version trumps the desktop as far as look and usability; a very Instagram-like layout.
You need to be a member of Team Titleist in order to upload images – and eventually be eligible for monthly prizes – but the functionality of the experience is quite simple.
Fans of the Titleist brand can upload their photos to the dedicated site, and/or include the #MyTitleist hashtag on any Instagram posts and they will also appear on the site.
Titleist is working on having the experience fully interlaced with Twitter by Masters week, so any image that is tweeted – not necessarily via an Instagram post – and includes the #MyTitleist hashtag will appear on the site.
Golf is a visual game, and although there is a lot of presence on Pinterest and Instagram already – both image-driven social networks – by all the major golf brands (Callaway in particular has a great Pinterest presence) it will be interesting to see if there will be more photo-based campaigns done in the future.
More on #MyTitleist here: http://www.titleist.com/my-Titleist/